Whenever I’m going to buy something, I like to look at the reviews of the product online first to see what people are saying about it. In general, I think word of mouth is pretty valuable because it’s usually someone’s actual opinion based on their experience, as opposed to hype or advertising from the company that made the item.
Traditionally, a product review is something the product’s creator never pays for (other than the cost of the review copy and shipping); in addition, it’s bad form to ask for a good review. The whole point is for the reviewer to give an unbiased opinion. Obviously, if the review copy were to arrive with a check payable to the reviewer, the review would be biased.
We started Cardamom Publishers, our homeschool publishing business, in 2003, and we’ve never paid for a review or asked for a good review. We just send out review copies and wait. We’ve been gratified to receive good reviews, and we want homeschooling parents to know that those reviews are unbiased.
There are many good homeschool websites and magazines that offer unbiased reviews. But apparently there are others who require creators to pay for something they call a product review, but which is actually an advertisement. I recently received an email from one such site, howtohomeschool.net. They’ve offered to review our products. Here are the details:
Removed at the request of the writer 7/11/17
There’s nothing wrong with advertising, but to claim that a paid ad is a product review is dishonest. Homeschooling parents love hearing the opinions of other parents about homeschool products; I valued that input when I homeschooled my four kids. But there’s a huge difference between an unbiased opinion and a paid ad, and I don’t think it’s fair to imply that there isn’t one, especially when your intended audience is made up of very busy homeschooling parents who have enough to do without trying to figure out when they’re being misled.